How to Choose the Right Influencers for Your Brand?
Did you know approximately 90% of people rely on recommendations from their friends & family over any other form of advertising? And with the gaining popularity of social media platforms, influencers aka online personalities actually become someone that we can trust. Think of them as a link between you & your target audience.
So it becomes imperative that you pick & choose your influencers after careful consideration. There are a few parameters that you can take as a measuring scale but it sure does take some trial & error to achieve your influencing goals.
In this blog, we’ll look at a few of these parameters that you can directly apply to your influencer choosing process so that you can make a wise decision.
- Audience Fit:
The first & foremost question to ask yourself while picking any influencer is ‘Does the influencer reach your target audience?’. Having a strong alignment between your targetted demographic & the influencer’s audience is really important for the success of your marketing efforts. This way you can ensure that the products you’re trying to market are really what the audience wants.
Like if you’re marketing feminine products & the influencer’s audience is 90% males, your marketing efforts are likely to go in vain. So making the right choice is absolutely imperative.
- Brand Fit:
The next step is to understand whether the influencer aligns with your brand’s aesthetic. Your brand’s content, tone & personality should match with the influencers you pick. Like for example if you’re marketing something luxurious & high-end, an influencer whose content type is thrift shopping & DIYs just might not work. One thing to note here is that if you’re solely focused on creating general brand awareness, any influencer with the right set of the audience might work because you only the need the word to get out. But force-fitting your brand where the aesthetics don’t tune-up is a waste of time & effort.
- Ability to influence:
Achieving a wide reach via influencers is not super difficult, but visibility doesn’t always translate into conversions & ultimately sales. You need the right kind of influencer who has a certain level of influence on their followers & can inspire them to click & but your product. We recommend using ClanConnect to analyse several influencers at once & gain insight into useful 30+ metrics to make the right decision.
- Adaptability Quotient:
Market, as we know, evolves & changes at a rapid rate. Trends come & go like the wind. It becomes highly important that the influencer that you end up choosing can embrace change as it comes to stay relevant to the consumers & efficiently represent your product without coming off as “forced”. So you need someone who is quick on their feet & can rapidly adapt to newer platforms, trends & aren’t afraid of trying new things.
- Trustworthy:
It’s extremely important to establish a trusting relationship with the influencer you choose. For this, you need to ascertain whether the influencer will consistently support your brand & the values associated with it along with maintaining its reputation. You don’t want to be associated with someone who does not support your cause & mission or simply advocates content that goes against your brand values. This is where ClanConnect can help you immensely. You can gain insight into the authenticity of an influencer & maintain healthy, trusting relationships with them which align with your brand.
With the ever-changing marketing trends, more & more brands are realising that influencer marketing is a great way to accomplish their marketing goals. And establishing a relationship with your customers always goes a long way. Identifying the key-leaders to nudge your target audience in the way of your brand & product is an effective way to drive conversions hence, making it a super important step. We hope that these parameters will help you in your path of strategizing an effective influencer marketing campaign and if you need any help, ClanConnect is always there.
